What Color Bath Towels Are Best

When it comes to choosing bath towels, one of the most important decisions you’ll make is color. The hue you select can have a significant impact on the look, feel, and functionality of your bathroom.

What Color Bath Towels Are Best

But with so many colors and options to choose from, it can be overwhelming trying to select the ideal shades for your towels. To help make the process easier, we’ll walk through the key factors to keep in mind and provide recommendations on the best towel colors for different needs.

How Color Impacts Your Bathroom

Before diving into specific colors, it’s helpful to understand the effect towel hues can have in your bathroom.

Here are some of the main considerations:

Setting the Mood

Color is intrinsically tied to mood and emotion. The right bath towel hues can create a relaxing, spa-like environment or an energetic, vibrant space. For example, cool blues evoke tranquility and warm reds stimulate energy.

Aesthetic Appeal

Towels serve both a functional and decorative purpose. Complementary colors can enhance your existing décor. Bold hues can also make the towels a statement piece.

Perception of Space

Light and bright colors tend to make spaces feel more open and airy. Darker hues have a cozying effect that can make bathrooms feel smaller.

Personal Preference

While some guidelines apply, much depends on your unique taste. Selecting your favorite color can create a personalized touch.

Factors That Impact Bath Towel Color Selection

Several practical factors come into play when selecting bath towel colors. Keep these in mind as you shop.

Bathroom Color Scheme

Choose a hue for your towels that complements your existing bathroom color palette. Pull an accent color from tiles, shower curtains, or other fixtures.


If towels are mostly for decor, you have more freedom. But if heavily used, darker colors hide stains better.

Display Method

Rolled towels show less color than folded towels laid out. Arrangement impacts how prominent the hue will be.


Separate cycles may be needed for towels with different colors to prevent bleeding and fading.


Periodically replacing faded or stained towels can get expensive. Opt for a color you can maintain long-term within your budget.

The Best Bath Towel Colors for Different Needs

The Best Bath Towel Colors for Different Needs

Now that you understand the factors surrounding bath towel colors, let’s explore some of the best options to consider for various needs and styles.

For a Minimalist Aesthetic: White

Crisp white towels are a timeless choice that instantly elevates a bathroom’s style. The neutral color provides a clean, fresh look and luxurious feel. White complements any color scheme, so it’s extremely versatile. You also don’t have to worry about colors clashing or towels going out of style.

The brightness of white makes any stains highly visible. However, the ability to use bleach makes it easy to remove them and maintain the pristine color. White bath towels require a bit more maintenance but overall provide a classic, elegant look.

For a Soothing, Relaxing Vibe: Light Blue

Soft, muted shades like light blue are perfect for creating a tranquil, spa-like bathroom environment. The cool tone is strongly associated with water and feels calming. It works with both warm and cool color schemes.

Light blue is also less likely to show stains as white and will hide fading better over time. For small bathrooms, the pale shade makes the space feel more open. Overall, it’s an excellent way to produce a peaceful ambiance.

For an Invigorating Style: Coral Orange

If you want your bathroom to energize you in the mornings, brighter shades like coral orange are ideal. They provide an instant color pop even in small doses. The friendly hue feels energetic but not overbearing.

Just take care with coordinating other accents, as orange can clash if not well balanced. But combined with neutrals, it creates a cheerful, uplifting space. It also hides stains decently well. If you want a little color without going overboard, coral orange is a great option.

For a Coastal Chic Look: Seafoam Green

Seafoam green evokes thoughts of the ocean and pairs perfectly with common coastal décor accents like wood tones, white, and navy. It feels beachy and casual but still refined.

The soft green shade is soothing but a bit brighter than pale blue. It hides stains well and maintains its color better than lighter hues when washed repeatedly. For a relaxed, coastal aesthetic, seafoam green is an excellent bath towel color choice.

For a Rustic Farmhouse Style: Natural Linen

For bathrooms with a rustic farmhouse design, natural unbleached linen is the ideal towel color. The muted, earthy tone complements wood accents and feels charmingly simple.

Linen offers a neutral palette, but more character than plain white. The natural shade also coordinates effortlessly with painted wood cabinets, tiles, wicker baskets, and other common farmhouse décor. For a cozy, welcoming look, natural linen towels fit right in.

For a Boutique Hotel Vibe: Gray

Sophisticated gray is another top choice for creating a chic, luxurious bathroom environment reminiscent of a boutique hotel. The soft, neutral tone feels upscale but also tranquil.

It works with both warm and cool colors, allowing flexibility in your décor. Just steer clear of matching gray grout, which can make a bathroom feel dreary and cold. With the right accents, gray towels lend an elegant, tailored touch.

For Kids’ Bathrooms: Bright Primaries

Vibrant primary shades like red, blue, and yellow are perfect for a kids’ bathroom. They keep the space playful and fun. Primaries also make it easy for kids to identify their towels.

Just be prepared to replace the towels more often, as the colors will fade faster. But for a whimsical, energetic kids’ bathroom, bright primary towels can’t be beaten.

Mixing and Matching Bath Towel Colors

Rather than selecting a single hue, you can also opt for a mix of bath towel colors. This allows you to incorporate multiple shades you love while adding visual interest. Here are some appealing color combinations to consider:

Complementary Colors

Complementary color pairs like purple and yellow or red and green provide high contrast. They make towels a bold focal point.

Analogous Colors

Analogous colors belong to the same color family. Think blue, teal, and light green. The harmonious shades are easier on the eyes.

Tonal Variations

Different tints and shades of one color, like light blue, mid-blue, and navy blue, create subtle interest through gradation.

Neutral Plus Pop

Pair neutrals like white, beige, or gray with one vibrant accent color. This provides balance.

Patterned Multicolor

Choose a patterned shower curtain with multiple colors and pull 2-3 hues for towels. The colors will flow cohesively.

Factors That Make Bath Towels Appear More Vibrant

Beyond just color, a few other factors impact how rich and saturated your bath towels appear:

MaterialsSupima or Egyptian cotton provides more color depth. Turkish cotton also excels. Stay away from lower-quality materials like polyester blends.

Dyes – Reactive dyes bond tightly to natural fibers resulting in more vivid, lasting color versus other dye types which wash out quicker.

Weave – Higher thread count and denser weave equals better color clarity.

Weight – The heavier and thicker the bath towel, the more saturated it will appear. Lightweight towels can’t hold as much dye.

Finishes – Many new towels receive finishes to fluff them up temporarily. Once washed out, the color loses some brightness.

Caring for Colored Bath Towels

Colored bath towels require a bit more maintenance to keep the hues looking their best. Here are some top tips:

  • Wash in cold water to prevent fading. Wash darks separately.
  • Use a color-safe bleach alternative instead of chlorine bleach. Or skip the bleach entirely.
  • Hang to dry instead of using the dryer which can be harsh on dyes.
  • Use a dye-catching sheet if concerned about color bleeding.
  • Avoid overloading washers which can cause excess dye removal through friction.
  • Store towels away from direct sunlight which causes fading.

With proper care, you can enjoy the vibrancy of colored bath towels for years before needing to replace them.

Final Considerations When Selecting Bath Towel Colors

Picking the perfect bath towel hues for your home ultimately comes down to your individual needs and preferences. Keep these final tips in mind:

  • View color selection as an opportunity to make towels part of your décor story rather than just a utilitarian choice.
  • Balance your desire for trendy colors with the practicality of easy maintenance.
  • Don’t be afraid to have some fun and experiment with different hues. Towels are an easy way to switch up your style.
  • Opt for luxury materials and dyes that maximize color vibrancy and minimize fading.
  • Coordinate towels with your shower curtain and accessories for a pulled-together look.
  • Buy a few extras so you can easily replace any that become stained, damaged, or worn out.

With the considerations above to guide you, you’re sure to find bath towel colors that work beautifully for your bathroom. Enjoy using this decor decision to make your space feel fresh, luxurious, and uniquely you!


What color towels are best for small bathrooms?

For small bathrooms, it’s best to opt for light, bright colors like white, ivory, light blue, or sage green. These brighten the space and make it feel more open and airy. Dark colors can make a small bathroom feel cramped.

Should bath towels match the walls?

It’s not necessary for bath towels to precisely match your wall color. In fact, choosing a complementary color often works better to add visual interest. Just be sure the towel color complements the overall bathroom color scheme.

Why do hotels use white towels?

Hotels prefer white towels because they provide a classic luxury feel and always stay in style. The neutral color works with any décor. White can be bleached to remove stains, which is essential for heavily used hotel towels.

Should bath towels match bath mats?

For a coordinated look, it looks best if bath towels and bath mats complement each other. However, they don’t need to precisely match or be the same color. Having them coordinate is more important than an exact match.

Do dark towels make a bathroom look smaller?

Yes, darker bath towels can potentially make a bathroom feel smaller and more closed in. Lighter towels help give the illusion of a larger space. So for small bathrooms, stick to lighter hues.


Choosing the right bath towel colors for your home comes down to considering both aesthetics and practicality. Make color part of your overall bathroom design approach.

Seek hues that create the mood and ambiance you’re aiming for, whether it’s energetic, tranquil, cozy, or luxurious. But also factor in elements like your existing color scheme, ease of maintenance, durability, and coordinating accents.

The good news is there are so many pleasing colors and options to meet your needs. With some thoughtfulness about your goals and habits, you’ll easily identify bath towel colors to turn your bathroom into a personalized, inviting space you enjoy using every day.

Emma Kellam
Emma Kellam

I'm Emma, and I run Towels Edition, a website for fellow home goods enthusiasts who, like me, are passionate about textiles. After working in high-end retail, I was amazed by how little most people (myself included!) know about all the towel options out there.

I research and write all the content myself. Whether it's specialized towels like bar mops, Turkish cotton production methods, or comparing hair towel absorbency, I cover it. My goal is to share my knowledge and enthusiasm to help others.

Running Towels Edition allows me to constantly expand my own expertise too. I love learning about innovations in bamboo fabric or ideal bath towels. It's so rewarding to receive emails thanking me for recommendations that improved my readers' routines.

I want Towels Edition to be the ultimate online towel resource, making this overlooked necessity far more fascinating. My aim is to open people's eyes to how specialty towels can thoroughly enhance hygiene, cleaning, recreation and self-care.